8 Things Real Estate Agents Do to Earn Their Commission

Here is a  good article from Realtor.com. It is from 2016 but still relevant, in fact, your REALTOR does even more these days because of the Pandemic.

| Jan 5, 2016

Have you ever wondered what on Earth your real estate agent is doing behind your back?

No, we don’t mean anything underhanded, naughty, or downright felonious—far from it, in fact. So relax. What we’re talking about is a mystery: In the sometimes confusing, occasionally hectic, and always stressful world of buying and selling, what are your agents really doing behind the scenes

We’re here to shed some light! For every hour an agent spends in your presence, he or she will spend an average of nine hours out of eyesight working on your behalf. Why? Because agents don’t get paid if they don’t close the deal! Unlike lawyers who bill by the hour, agents won’t receive a penny until (or unless) a sale comes through. It’s all a gamble, in which they could shoot snake eyes and come away empty-handed. This is the business.

So if you’re wondering what agents do to earn their paycheck, we’ve compiled a list of things they do when you’re not watching (or should be doing—if they’re not, maybe you need a different agent!).

They shop property online

Don’t we all? And yet, their real estate research goes beyond oohing and ahhing over a few photos on a Saturday night. Darbi McGlone, a Realtor® with Jim Talbot Realty in Baton Rouge, LA, estimates she spends about two hours each day researching potential properties.

“This could include looking up flood zones, previewing the homes for out-of-state clients, or any number of specific things,” she says.

Plus, listings come and go fast in the real estate world, so agents need to check their multiple listing service database constantly, or else they’ll miss out. Sometimes the process of matching up properties with clients can take a very long time.

“I have a client who wants a Mid-Century Modern house in Carlsbad, but there aren’t many there,” says Rachel Collins Friedman, a Realtor with Sotheby’s International Realty in San Diego, CA. That means that she’s been searching the database regularly for that particular kind of property for three years (here’s hoping all that patience pays off).

They go prospecting

Of course, there’s nothing like seeing a house in all its brick-and-mortar glory, which is why most Realtors worth their salt spend tons of time driving around checking out new listings. In Friedman’s San Diego area, they call it “caravan day.”

“It’s a good way to preview properties, and it’s a good time to network with other agents and talk up your listing,” she says.

They attend pitch sessions

Agents don’t spend all their time sizing up homes. According to Friedman, they also spend tons of face time with other pros at pitch sessions—gatherings of local agents at cafes where they swap listing info in order to spread the word about your property if you’re selling, or to find the house that checks every box on your wish list if you’re buying.

They spend their own money on marketing

In addition to not getting paid until a deal is done, selling agents also spend their own money on marketing: magazine and newspaper ads, fliers, hiring a photographer, glossy prints, and premium placements on listing sites.

“Agents can spend thousands marketing a property,” says Friedman.

They write up offers and counteroffers

Offers and counteroffers are an extremely important part of the transaction, as they can save or net you thousands of dollars on a sale. Yet getting to the right price requires written offers and counteroffers every step of the way.

“It’s time-consuming to be writing them up, explaining to the client how to counteroffer and the ways to do so, and just keeping track of it all,” Friedman says.

They stick around for inspections

You might not be present when it’s inspection time, but a good agent will be. This gives the agent an immediate knowledge of what’s going on. Anything from termites to an iffy foundation can be relayed to the buyer immediately, according to Friedman. McGlone estimates inspections take roughly two hours.

They smooth bumps in the road

Not every sale goes smoothly—buyers and sellers get difficult all the time—but good agents try to shield their clients from the high drama unless there’s a reason to fill them in.

“It’s called putting out fires,” says McGlone. “It’s just fixing issues that a lot of times buyers and sellers never needed to be made aware of.”

They keep you calm when the pressure’s on

Good agents don’t just hand you a house. They can also act as a therapist, making your sale much less stressful.

“People get emotional. You have to be a problem-solver and keep a positive approach and come up with a positive solution,” Friedman says. “It might not take a lot of time, but it takes emotional energy.”

Tell that to your therapist.

Craig Donofrio covers home finance and all things real estate for realtor.com. His work has been featured in outlets such as The Street, MSN, and Yahoo News.



Posted on July 28, 2020 at 8:37 pm
Kimberly Parrish | Posted in Uncategorized |

Market Update Santa Cruz County JUNE 2020

Posted on July 25, 2020 at 5:07 pm
Kimberly Parrish | Posted in Market Updates |

Market Report JUNE 2020

Posted on July 25, 2020 at 5:01 pm
Kimberly Parrish | Posted in Market Updates |

Buying In a Pandemic: Is Now The Right Time?

To buy, or not to buy—that is the question bouncing around many Americans’ minds, although Fannie Mae notes the amount of consumers feeling positive about buying a home has increased 52% to 61%, month to month.


If you or your clients have been wondering the same, I’d like to share a few points worth considering. Because while the market isn’t perfect, there’s still a case to be made for why now could be a good time to buy, if your clients can find a home they like within their budget.


Homes aren’t getting any cheaper, even in a pandemic – According to Freddie Mac, on average, the prices of homes across the nation have doubled since December 2000. Also, Realtor.com shared statistics showing that median listing prices are 5.6% above where they were a year ago.


All this to say, waiting to buy could result in paying a higher price or getting priced out of the market.
Mortgage rates are still generously low – Buying (or refinancing) when rates are hovering around all-time lows can obviously save clients a considerable amount of money over the life of their loan.


Sellers are optimistic and may be yearning for liquidity– In the same Fannie Mae survey mentioned at the top of this e-mail, there was a jump from 32% to 41% of people who felt now is a good time to sell.


Depending on the seller, they may be looking to shed their monthly mortgage payment and get some liquid cash, and that may provide a little wiggle room for negotiation.
Once again, if your clients can find a home they love within their budget and they feel confident about their employment, now would be a great time to buy.

~ Courtesy of Opus Advisors

more info


Posted on July 23, 2020 at 1:46 am
Kimberly Parrish | Posted in Client News, Market Updates, Real Estate Tips |

June Market Report

Aculist report

Posted on July 6, 2020 at 8:06 pm
Kimberly Parrish | Posted in Market Updates |

“Leave the roads; take the trails” -Pythagoras

In this time of distance from our loved ones we are blessed to become one with nature in this beautiful place we call home. What are some of your favorite local activities these days?
More Info

Posted on May 8, 2020 at 12:03 am
Kimberly Parrish | Posted in Events, Real Estate Tips |

Attention Home buyers!


Are you looking to purchase a home during SIP? Here are some helpful tips while your looking. The more prepared you can be the better for when that perfect home comes along!

-Great time to get pre-approved. Contact your favorite lender to get started
-Explore neighborhoods online
– Check out our community videos-View photos, videos, and virtual tours of homes online
-Have your Realtor set you up on a listing alert so you receive an email whenever a home comes on the market that fits their criteria
-Research public and private school options in different areas
-Arrange a video conference with your Realtor to review the purchase agreement so you understand the contract prior to making an offer on a home
-Consult with your Realtor about your timing. Do you need to move soon or are you taking your time?

Posted on April 30, 2020 at 11:25 pm
Kimberly Parrish | Posted in David Lyng News, Real Estate Tips |

Mental health & wellness tip for quarantine

this is temporary

Posted on April 24, 2020 at 8:34 pm
Kimberly Parrish | Posted in Covid-19 Updates |

Tips – Support Local Businesses During Quarantine



Posted on April 24, 2020 at 8:31 pm
Kimberly Parrish | Posted in Covid-19 Updates, Real Estate Tips |

Guidelines for Real Estate Best Practices

Here are some Guidelines for Realtors – this should be of interest to buyers and sellers as well. During this unprecedented time we are all working very hard to keep this essential business of Real Estate as safe as possible. as we continue to serve you the best way possible.

Guidelines for Real Estate Best Practices During COVID-19

Updated on March 31, 2020

The CALIFORNIA ASSOCIATION OF REALTORS® offers these Best Practices Guidelines to assist you in the safe practice of real estate. Following these guidelines will enable REALTORS® to demonstrate care for the health and well-being of clients, colleagues and the greater public welfare in reducing the risk of exposure to, and spread of, COVID-19, while providing the essential services of residential and commercial real estate recognized by the Department of Homeland Security as being necessary for the maintenance of America’s Critical Infrastructure.

Best Practices Guidelines

These guidelines reflect our understanding of Governor Newsom’s stay-at-home order issued March 19, as updated by the “Advisory Memorandum on Identification of Essential Critical Infrastructure Workers During COVID-19 Response” from March 28, 2020, which expressly includes residential and commercial real estate, including settlement services, as essential services.

What are the recommended best practices that must be followed in all circumstances?

  • Showings should be done virtually, if at all possible.

  • All activities should be completed electronically, if at all possible.

  • Only a single agent and no more than two other individuals are to be in a dwelling at the same time during a showing. If other persons are necessary for a showing, they should wait outside or in their vehicles to observe the social distance guidelines.

  • Sellers are to be advised that they should not be present within a dwelling at the same time as other individuals. Sellers are to be advised that they may remain on the property or in the common area of an HOA but not in the dwelling unit itself while agents, buyers, inspectors or others are viewing it. If a seller insists on remaining on the property, that seller is to agree to the terms and sign the declaration (see below) that is required for persons entering the property.

  • Agents should read and understand the recommendations from the Centers for Disease Control and Prevention (CDC) on how to protect yourself. This is critically important!

  • Any persons on the property must agree to adhere strictly to the social distancing guidelines at all times by remaining at least six feet apart per the recommendations established by the CDC.

  • Any person entering a property shall provide by declaration that to the best of their knowledge, they are not currently ill with a cold or flu; do not have a fever, persistent cough, shortness of breath, or exhibit other COVID-19 symptoms; have not been in contact with a person with COVID-19; and will adhere to and follow all precautions required for viewing the property at all times. All personsvisiting a property will agree to wash their hands with soap and water or use hand sanitizer prior to entry, and to wear disposable rubber gloves and a protective face mask, if one is made available. In addition, sellers must disclose to all persons who enter the property if the seller is currently ill with a cold, flu or COVID-19 itself, or has a fever, persistent cough, shortness of breath or other COVID-19 symptoms, or has been in contact with a person with COVID-19. Further, if anyone who enters the property is later diagnosed with COVID-19, the person who is diagnosed must immediately inform the listing agent, who will then make best efforts to inform everyone who entered the property after the person diagnosed, of that fact.

  • Sellers and buyers must be expressly made aware of the risks of showing and visiting properties: that it may be dangerous or unsafe and could expose them or others to coronavirus (COVID-19). Sellers and buyers must be advised of their responsibilities pertaining to COVID-19 protocols regarding social distancing and other CDC guidelines.

  • The agreement of the seller allowing any person entering onto the property or into the dwelling must be expressly obtained from the seller. Apart from marketing and pre-marketing activities, a standard purchase agreement grants the buyer broad discretion to conduct various inspections and investigations. The seller should be apprised of their obligations under the purchase agreement so that they enter into such agreements with a clear understanding of the attendant risks.

  • To the extent possible, the use of various third-party services providers for non-essential services must be avoided and, where unavoidable, the providers must agree to sign an agreement to follow CDC guidelines.

  • REALTORS® should follow the above protocols when conducting any in-person interactions, but should refrain from any non-electronic unsolicited marketing during the COVID-19-related declaration of emergency.

  • Brokers should consider extending listings and putting a hold on marketing activities or other accommodations for those who, for health or other reasons connected to the COVID-19 virus, wish to stop actively marketing their property for the duration of the governor’s stay-at-home order.

  • Unless absolutely necessary, communications with clients should be done via electronic means or by telephone. In person conversations should be minimized unless absolutely necessary.

  • Contact me to learn more!

2020 Copyright © CALIFORNIA ASSOCIATION OF REALTORS®. All Rights Reserved.  |  Terms & Conditions

Posted on April 15, 2020 at 10:56 pm
Kimberly Parrish | Posted in Covid-19 Updates |